William Hill has admitted failures from its operators and the wider gambling industry as a whole when it comes to reaching expectations for the protection of vulnerable players from gambling-related harm.
Lyndsay Wright
As part of the bookmaker’s pledge to improve their performance with regards to problem gambling, the company have appointed Lyndsay Wright to a new role as William Hill’s first Director of Sustainability.Speaking of the appointment, and the new campaign connected to it, Wright said:”It’s actually something we’ve been working on for about nine months… We’re very conscious the company and the industry have seen a meaningful decline over a period of years in how people perceive gambling.”We needed to ask ourselves some very tough questions about why that is the case, to understand the issue better and how we needed to respond to it.”We’ve come out with this ambition that nobody is harmed by gambling, and it’s something we want to put down as what we stand for.”
Nobody Harmed
Nobody Harmed is the name of the new campaign which is seen as the necessary response to the rising number of problem gamblers in the UK, which numbers of half a million according to a recent study.William Hill, who have fallen foul of the UKGC recently, say they understand they have not done enough, and seek to rectify it with this campaign, as Wright explains: “We want our customers to enjoy gambling and stay gambling for the long term, but that can only mean they can gamble what they can afford.”We feel we’ve fallen short of what is expected of us. That is clearly affecting the reputation of the industry and of William Hill, and in all of that our customers need to be kept away from harm.”