This Privacy Policy explains how Take Marketing Limited (trading as Play Marketing) (“we”, “us”, “our”) collects, uses and protects personal data when you visit comparecasinosites.com (the “Site”), get in touch with us or otherwise interact with our content.

We operate the Site as a casino comparison and review service. We are not an online casino, do not handle gambling transactions and do not hold customer accounts. When you click through from the Site to an operator, the operator becomes a separate controller of your personal data – please read that operator’s own privacy notice.

This notice is written to meet our obligations under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR) and, where you are in the European Economic Area, the EU GDPR and the ePrivacy Directive.

1. Who we are

The data controller for the Site is:

Take Marketing Limited (trading as Play Marketing)
Registered in England and Wales, company number 07619813
Registered office: Littleworth Grange South End, Goxhill, Barrow-Upon-Humber, England, DN19 7NE
Email: [email protected]

We are not required to appoint a Data Protection Officer under Article 37 UK GDPR, but our privacy mailbox above is the single point of contact for any data protection matter.

2. Summary – what we do with your data

3. Personal data we collect

3.1 Information you give us

• Contact form & email. When you complete our contact form or email us, we collect your name, email address and whatever you choose to include in your message.
• Comments. If you leave a comment on an article, we collect the display name and email address you submit, your IP address (used as a spam-protection signal), and the comment itself.
• Casino feedback (player reviews and complaints). If you submit a player review or complaint via a casino review page, we collect the display name and email address you provide, your IP address, your selected rating (for reviews) or complaint category, the body of your submission, and a country code derived from the page URL. We also receive basic browser and behavioural signals via Cloudflare Turnstile to detect automated submissions – see Sections 9.4 and 10.

3.2 Information we collect automatically

• Technical & usage data. When you visit the Site we automatically receive your IP address, browser type and version, device characteristics, the page you came from, the pages you view on the Site, and timestamps. Some of this data is collected through cookies and similar technologies – see Section 9.
• Analytics data. If you have given consent through our cookie banner, Google Analytics 4 collects pseudonymous information about how you use the Site (for example, which pages you visit and for how long).
• Security data. Cloudflare processes connection-level data on every request to protect the Site against malicious traffic.

3.3 Information from third parties

We do not buy or otherwise acquire personal data about visitors from third parties. We receive information about operators (bonus terms, licences, payment options, etc.) from the operators themselves and from publicly available sources; that information is not personal data about you.

4. How and why we use your personal data

We use the personal data we collect for the following purposes, on the legal bases shown in the summary table above:

1. To run the Site and deliver pages, search and navigation features.
2. To respond to enquiries that you send through the contact form or by email.
3. To moderate and publish comments that you submit.
4. To measure and improve performance using Google Analytics 4 once you have given consent.
5. To keep the Site secure and prevent fraud, scraping and abuse.
6. To operate as an affiliate, including passing click-reference parameters to casino operators and their networks so that we are credited for referrals.
7. To comply with legal obligations, respond to lawful requests from regulators (such as the ICO) and to enforce our Terms of Use.

We do not sell your personal data, and we do not use it for automated decisions that have legal or similarly significant effects on you.

5. Who we share your personal data with

We share personal data only with the following categories of recipient, and only as needed for the purposes set out above:

• Service providers (processors) acting on our instructions, including:
  • Our hosting and infrastructure providers, who store the Site and its database;
  • Cloudflare, Inc. (CDN, DDoS protection, bot management, and the Turnstile bot challenge used on our casino feedback form);
  • Google LLC (Google Analytics 4 and Google Site Kit, when you have consented);
  • Email and security providers that handle contact-form submissions and anti-spam.
• Casino operators and affiliate networks. When you click an outbound “Visit Site” link, we pass click-reference parameters in the URL to the operator’s affiliate network. Once that redirect happens, the operator and the network become independent controllers of any further data they collect about you. We do not transfer your contact-form data or your account details to operators.
• Professional advisers and authorities. Where necessary, we may disclose data to our accountants, lawyers and insurers, or to regulators or law-enforcement agencies where required by law.
• Successors in a business transfer. If we sell or restructure the business, personal data may be transferred to the buyer as part of the assets; we will give you notice and they will be bound by this Policy or an equivalent.

6. International transfers

Some of the providers above – in particular Google LLC and Cloudflare, Inc. – are based in the United States and may process data outside the United Kingdom and the European Economic Area. Where this happens, we rely on the following safeguards under Article 46 UK GDPR / Article 46 EU GDPR:

• The UK Extension to the EU-U.S. Data Privacy Framework and/or the EU-U.S. Data Privacy Framework, where the recipient is self-certified;
• The European Commission’s Standard Contractual Clauses with the UK Addendum issued by the Information Commissioner’s Office; and
• Additional technical and organisational measures, including encryption in transit and at rest where applicable.

You can request a copy of the relevant safeguard by emailing [email protected].

7. How long we keep your personal data

We keep personal data for no longer than is necessary for the purpose for which it was collected. Default retention periods are shown in the summary table in Section 2; specific points to note:

• Contact form submissions: 24 months from the date of our last meaningful contact, after which they are deleted from our inbox and the form database.
• Comments: retained for as long as the underlying article is published. You can ask us to remove a comment you have submitted at any time.
• Casino feedback: the display name and feedback body are retained while the casino review page remains published, or until you ask us to remove them. Your email address is retained for the same period so we can verify any deletion request against the email you originally submitted under. Your IP address is retained for up to 90 days after moderation, then automatically wiped by a daily process.
• Analytics data: retained in Google Analytics 4 for 14 months, after which user-level data is deleted; aggregated reports may be retained for longer.
• Server access logs: retained for up to 90 days for security and troubleshooting purposes, then deleted.
• Backups: we keep encrypted backups for up to 35 days; data deleted from live systems will be deleted from backups as part of the normal rotation.

8. Your rights

Under the UK GDPR and EU GDPR you have the following rights, exercisable free of charge in most cases:

• Right to be informed – this Policy is the main way in which we provide that information.
• Right of access – to obtain a copy of the personal data we hold about you.
• Right to rectification – to have inaccurate or incomplete data corrected.
• Right to erasure (“right to be forgotten”) – to have personal data deleted in specified circumstances.
• Right to restrict processing – to have us pause processing of your data in specified circumstances.
• Right to data portability – for data you have provided to us on the basis of consent or a contract, to receive it in a structured, commonly-used, machine-readable format.
• Right to object – including to processing based on legitimate interests, and at any time to processing for direct marketing.
• Right to withdraw consent – where we rely on consent (for example, for analytics cookies), at any time without affecting the lawfulness of processing before the withdrawal.
• Right not to be subject to solely automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, email [email protected]. We will respond within one month and may ask for proof of identity to make sure we do not disclose personal data to the wrong person.

9. Cookies and similar technologies

Cookies are small text files that a website places on your device when you visit. We also use similar technologies such as pixels, tags, local storage and software development kits. In this Policy, references to “cookies” include these similar technologies.

9.1 The legal basis we rely on for cookies

Our use of cookies in the United Kingdom is governed by PECR and the UK GDPR. In the EEA, the equivalent rules apply under the ePrivacy Directive and the EU GDPR.

• For strictly necessary cookies (those essential to provide the service you have asked for), we rely on the “strictly necessary” exemption in PECR and our legitimate interests under Article 6(1)(f) UK GDPR. These cookies are set without asking for consent.
• For all other cookies (functional, analytics and advertising/affiliate measurement), we rely on your consent under regulation 6 of PECR and Article 6(1)(a) UK GDPR. These cookies are not set unless and until you give consent through our cookie banner.

You can withdraw your consent at any time using the “Cookie settings” link in the footer of the Site – see Section 9.5.

9.2 Categories of cookies we use

• Strictly necessary – required for the Site to function (for example, security, network management, and remembering your cookie choices). These cannot be switched off.
• Functional – enable enhanced functionality such as remembering form entries.
• Analytics / performance – help us understand how visitors use the Site so that we can improve it.
• Advertising / affiliate – we earn commissions when readers click through to casino operators. Where any related cookie is set on your device by us or our partners, it requires your consent. Note that the click-reference parameters that allow our affiliate partners to credit us are passed in the URL itself and do not require cookies on this Site to work.

9.3 The specific cookies we use

We do not currently use cookies for behavioural advertising or cross-site retargeting on the Site. If that changes, we will update this Policy and ask for your consent again before any such cookies are set.

9.4 Third parties and international transfers (cookies)

The third-party services that may set cookies through the Site are:

• Google LLC – Google Analytics 4 (measurement ID G-DNYD9TTQVB), Google Tag (GT-5TJ2S4VP) and Google Site Kit. Google’s use of your data is governed by its Privacy Policy. You can opt out of Google Analytics across all sites by installing the Google Analytics Opt-out Browser Add-on.
• Cloudflare, Inc. – provides our content delivery network, DDoS protection and bot management. See the Cloudflare Privacy Policy. Cloudflare also operates the Turnstile bot challenge used on our casino feedback form. Cloudflare’s processing for that purpose is described in the Cloudflare Turnstile Privacy Addendum, which forms part of this Policy by reference.

These providers are based in the United States and the transfer safeguards in Section 6 apply.

9.5 Giving, refusing and changing your consent

When you first visit the Site, our cookie banner asks whether you accept non-essential cookies. You can:

• Accept all – we set the cookies described above in all categories;
• Reject all – only strictly necessary cookies are set; or
• Customise – turn individual categories on or off.

You can change your choices at any time by clicking the “Cookie settings” link in the footer of the Site, which re-opens the banner. Refusing or withdrawing consent will not affect your ability to read the Site, but some non-essential features (such as analytics-driven improvements) will not be available.

9.6 Managing cookies in your browser

You can also block or delete cookies through your browser settings. Doing so may stop parts of the Site (and other websites) from working as you would expect. Instructions for the main browsers are here:

• Google Chrome
• Mozilla Firefox
• Safari (macOS)
• Safari (iOS)
• Microsoft Edge
• Opera

For more general information about cookies and how to manage them, see aboutcookies.org or the ICO’s guidance at ico.org.uk.

9.7 “Do Not Track” signals

Some browsers offer a “Do Not Track” (DNT) signal. There is no agreed industry standard for how websites must respond to DNT, so we currently treat your consent choices made in our cookie banner as authoritative. We will update this Policy if that changes.

9.8 Comparison basket (browser storage)

When you tick the “Compare” box on a casino card to add it to the on-site comparison basket, we save your selection in your browser’s localStorage. Technically this is not a cookie, but PECR treats browser-side storage in the same way, so we disclose it here for full transparency. The data lives on your device, not on our servers, and is never transmitted to us unless you actively open the “Compare” view — and even then we only send the casino IDs you chose so we can fetch the comparison data to render.

Legal basis: strictly necessary under PECR reg 6(4)(b) — you actively requested the comparison service by ticking the box, and the storage is the only mechanism by which we can remember your selection between page loads. No personal data is stored in these keys; no consent banner is required, but this disclosure is.

10. Casino feedback submissions

The Site allows players to submit reviews and complaints about individual casinos. The form lives at the bottom of each casino review page (for example, /casino-reviews/<casino-slug>/). This section sets out how that feature is operated.

10.1 What we collect

• The display name you choose to publish under.
• Your email address – never shown publicly. We use it to verify any deletion request you make later, and to send moderation-related correspondence if needed.
• Your IP address – used by our moderators during the initial review window to identify abusive or coordinated submissions.
• The type of submission (review or complaint), the rating (1–5 stars, reviews only), the complaint category (complaints only), and the body of your submission.
• A country code (e.g. GB or CA) derived from the URL of the page you submitted from.
• Basic browser and behavioural signals collected by Cloudflare Turnstile to distinguish humans from automated submissions – see Section 9.4.

10.2 Lawful basis

We rely on:

• Consent (Art. 6(1)(a) UK GDPR) for the publication of your display name and the body of your submission. You give this consent by ticking the “I’m 18+ and accept the Privacy Policy” box at the time of submission. You can withdraw consent at any time by asking us to remove the submission.
• Legitimate interests (Art. 6(1)(f) UK GDPR) for moderation, anti-abuse and Cloudflare Turnstile bot detection. Our legitimate interest is the lawful operation of a moderated user-feedback feature and the protection of our infrastructure from automated abuse.

10.3 What is and isn’t published

Once a moderator approves a submission, the display name, rating or complaint category, country code, submission date and body are published on the relevant casino review page. We may also include approved reviews in the page’s search-engine metadata (schema.org/Review and AggregateRating) so that aggregate scores can appear in search results. Your email address and IP address are never published.

10.4 Age restriction

Casino feedback is restricted to users aged 18 or over. Submissions where the age checkbox is not ticked are rejected automatically and never reach a moderator.

10.5 Retention

• Display name and submission body: retained while the casino review page remains published, or until you ask us to remove them.
• Email address: retained for the same period, so we can verify a deletion request against the email you originally submitted under.
• IP address: retained for up to 90 days after moderation, then automatically wiped by a daily process. Pending submissions keep their IP until they have been moderated.
• Turnstile signals: processed by Cloudflare on a transient basis and not stored in our database. See the Cloudflare Turnstile Privacy Addendum for Cloudflare’s own retention.

10.6 Your rights and how to delete a submission

The rights set out in Section 8 apply in full to casino-feedback data. The fastest way to request a copy or have a submission deleted is to email [email protected] with the casino review URL and the display name you submitted under. We will action deletion requests within one month. Where you have submitted under a verifiable email, we can also process your request through the WordPress Tools › Erase Personal Data facility – this plugin is registered as a personal-data exporter and eraser for casino-feedback data.

11. Security

We take appropriate technical and organisational measures to protect your personal data, including:

• encryption of all traffic to and from the Site using HTTPS/TLS;
• edge-level bot management and DDoS protection via Cloudflare;
• least-privilege access controls for our content management system;
• regular software, theme and plugin updates and vulnerability monitoring; and
• encrypted off-site backups with a defined rotation period.

No system can be guaranteed to be 100% secure. If we become aware of a personal-data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours where required and, where the risk is high, we will notify affected individuals without undue delay.

12. Children

The Site is about gambling-related products and is intended for adults aged 18 or over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact [email protected] and we will delete it.

If you or someone you know is struggling with gambling, free and confidential help is available from GambleAware and self-exclusion via GAMSTOP.

13. Changes to this Privacy Policy

We may update this Policy from time to time to reflect changes in how we process personal data, in the technologies we use, or in the law. When we do, we will update the “Last updated” date at the top of this page. Where the changes are significant – particularly for cookies and tracking – we will ask for your consent again through the cookie banner.

14. How to make a complaint

If you are unhappy with how we have handled your personal data, please contact us first at [email protected] so that we have the chance to put it right.

You also have the right to complain to a supervisory authority. In the United Kingdom this is the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint

If you are in the European Economic Area, you can complain to the supervisory authority in the country where you live, where you work or where the alleged breach occurred.

15. Contact us

If you have any questions about this Privacy Policy or our use of personal data, please contact:

Take Marketing Limited (t/a Play Marketing)
Littleworth Grange South End, Goxhill, Barrow-Upon-Humber, England, DN19 7NE
Email: [email protected]