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NetEnt are strengthening their position in the US even more with their latest partnership.NetEnt has entered into a customer agreement with gaming operator Churchill Downs for the regulated online casino market in the US.
Who are Churchill Downs
Churchill Downs is located on Central Avenue in south Louisville, Kentucky, United States. It is a Thoroughbred racetrack, which may draw a blank with many people but you will know it for it’s most famous occasion for annually hosting the Kentucky Derby.
Beginnings of Churchill Downs
It officially opened in 1875, and held the first Kentucky Derby and the first Kentucky Oaks in the same year. Churchill Downs has also hosted the renowned Breeders’ Cup on eight occasions, most recently in 2011. It is next scheduled to host the Breeders’ Cup on November 2 and 3, 2018.
NetEnt in the US
NetEnt growth in the US is fast and relentless. The provider has signed a customer agreement to deliver its award-winning online casino games to gaming operator Churchill Downs, the largest online betting operator onshore for horse racing in the United States. This represents another huge step for NetEnt domination in the US.“We are excited to start delivering our popular game titles to Churchill Downs, probably most known for its iconic flagship horse-racing event, the Kentucky Derby. With our thrilling game titles, I am confident that we will be an important contributor to growth in online casino for Churchill Downs”, says Erik Nyman, Managing Director NetEnt Americas LLC.“There is no doubt NetEnt games have proven to be player favorites in every market they have been deployed. We are looking forward to adding hit titles Jumanji, Starburst and Gonzo’s Quest to offer the best possible experience to our players”, said Ian Williams, President, Churchill Downs Interactive.NetEnt seem to be the most prominent in the US at the moment. It will definately be an interesting few months to see if other online slot provider giants join them, such as Microgaming.