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Month-long celebrations are ahead this November as Camelot UK celebrates the National Lottery’s 25 Birthday, with a ‘November Bonanza’. After communicating with it’s retail partners, throughout November, players will see a number of different events going on.
25 Millionaires Guaranteed
November 8th will see the Euro Millions Draw have a special boost in the shape of ’25 UK Millionaires’, 25 people are guaranteed to become a millionaires.On the 23rd November Camelot will hold it’s ‘Birthday Jackpot’, where a guaranteed £25M jackpot will be up for grabs even if no participants matches all six numbers.The Birthday Jackpot draw is expected to generate sales of around £5M, with all draw tickets reaching retailers on November 11th.
Raising Money For Good Causes
November sees Birthday celebrations set to continue with the standard £2 scratch card with a top prize of £250,000, with an increase in probability of winning £25 on the £2 scratch card.Keith Moore, UK’s Chief Marketing Officer for Camelot said,“ The National Lottery was set up to raise money for good causes and National Lottery players raise around £30 Million every single week for this purpose – so we knew straight away that should be the focus of the 25th Birthday campaign.”All National Lottery retail and social channels will follow a Birthday theme throughout November.