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One of the UK’s largest gambling companies, Flutter Entertainment have secured an agreement with groups representing some of the UK’s major racecourses to stream live images and data on race days. The new deal will cover Flutters UK and online racing business, along with their US and Australian operations.
Long Term Partnership
The deal will see a multi million pound agreement over a period of years with the Arena Racing Company (ARC), The Racing Partnership (TRP) and At The Races (ATR). ARC operate sixteen racecourses throughout the UK, with TRP providing live track action to operators.All Flutter’s off and online businesses will receive live streaming of all TRP racing coverage including Ascot, Chester and Bangor, Not only is UK racing covered, Australian and South African races will be included also UK Greyhound races operated by Greyhound Media Group.The latest deal follows similar multi-year deals with various operators last week including, Kindred Group, Betway, Boylesports and BetVictor, all operators will receive live streaming and data through ATR’s Sport Mediastream.
Strong Online Betting Service
The new deals will commence in 2020. ATR will receive a share of the operators turnover rather than pence-per stream as previous. Betfred one of UK’s largest bookmakers was the first to sign a similar deal earlier on this month.ARC CEO Martin Cruddace said,His group works closely with Flutter with customers having a “competitive and relevant product and a strong and healthy online betting industry is essential to future British racing.”Peter Jackson CEO at Flutter said,“ Flutter has been a major supporter of horseracing for several decades and this landmark agreement with ARC and ATR ensures this will continue for many more years.“ This wide-reaching deal also demonstrates our commitment to provide the best possible racing experience for our customers, through all possible media channels across all our brands.”