Following it’s acquisition with Ladbrokes Coral, GVC have looked further into their social responsibility code and look to become, ‘The Safest and Most Trusted Operator’
Stepping Up On Social Responsibility
In their first Corporate Social Responsibility (CRS) meeting since the acquisition, they have established a board-level CRS committee with new appointments for Jay Dossetter for head of CSR and Grainne Hurst for director of social gambling, also using ‘Fair Play’ as their new CSR strategy.As reported last week, some of the major gambling operators in the UK all agreed to pay up to a 1% voluntary tax levy over the next five years. GVC are also looking at donating 1% of their gross revenue by 2022, in a bid to fund research, education and treatment of problem gamblers. Earlier on in the year GVC decided to severe ties with sports advertising sponsorship and ended UK sportsbook broadcast advertising.Partnering with EPIC Risk Management, an independent gambling harm minimalisation company, there aim to protect school children from the harms of gambling and gambling addiction through safer gambling and awareness programmes.
Virginia McDowell, chair of GVC board’s CSR committee said,“This past year has been transformational. GVC is now the world’s largest online-led-sports-betting and gaming operator, a truly global operator with over 25,000 employees.“ Our growth has brought with it commensurate expansion in the expectations around how we manage our responsibilities towards society, particularly as they relate to safer gambling. And let me be clear from the outset: Our ambition is to be the safest and most trusted operator in the world.”The changed don’t stop there, they pledged to be a responsible employer, rolling out a ‘One GVC’ culture throughout the company, streamlining polices and a shared set of opportunities and values. Future ventures include ‘Well-Me’ , which aims to enhance the physical and mental wellbeing of all of it’s employees moving forward.The newly established GVC Community Fund will see grass roots sports including women’s and disability sports to men’s mental health, receive funding grants of up to £5,000.