William Hill is one of the foremost providers of sports betting around the world. They have just joined forces with Everton Football Club for the forthcoming two seasons, and are now extending their reach even further by teaming up with Tottenham Hotspur Football Club. William Hill are now Tottenham Hotspur’s Official European and Australian Betting Partner, in a move that should prove beneficial for both parties.
William Hill and Tottenham Hotspur FC will be collaborating during the 2016-17 and 2017-18 football seasons. The partnership guarantees that the betting giants will have an increased brand presence over all the team’s digital channels, which have been expanding at an impressive rate.
Fans Can Bet At The Stadium
Tottenham’s Borough of Haringey site is at White Hart Lane, and it is here that William Hill will dominate the advertising boards. On the big match days for Tottenham Hotspur, William Hill will offer fans the chance to bet at the football stadium itself.
The joining of the betting provider and the football club will mean that William Hill is going to become actively involved in Tottenham’s special community project. This project is orchestrated by the charity that represents the football club: The Tottenham Hotspur Foundation.
Boost to The Club
Fran Jones is in charge of partnership deals at Tottenham Hotspur FC, and is really pleased that they will be working alongside William Hill. Jones says that the instantly recognisable nature of the betting provider will act as a fantastic boost to the football club. In addition, they are hoping to make the collaboration truly meaningful by working on the community project with The Tottenham Hotspur Foundation.
Alex O’Shaughnessy is Chief Marketing Officer at William Hill, and is also delighted about the new partnership. He says that the move will enhance their presence in the industry, and will allow them to offer practical assistance within the area of Haringey.