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2016 was a tough year for William hill, but they have come out swinging in 2017, making it clear that there’s life in the old dog yet. The latest step forward William hill has taken is to sign a deal with Yggdrasil, the Gibraltar-based software developer which has been inking agreements and releasing top quality games left, right, and centre in the past year.
The Hill Revamp
William Hill’s online casino offering has struggled in the past, but a huge revamp this year that has included snazzy television commercials has been occurring.By making an exclusive deal with Yggdrasil, William hill can ensure that the content on offer at their casino site can back up their newfound attitude and drive to succeed.Having full use of the Yggdrasil portfolio as part of the contract means players at William Hill will be able to play some of the most exciting, unique, and innovative titles around.
Yggdrasil’s rise
Over the last six months, Yggdrasil has been working hard to secure all the licenses it possible can in various jurisdictions, the software provider is aiming high, and that’s the kind of partner William Hill needs.
Reactions
Speaking of the deal, William Hill’s Commercial Gaming Director, Graeme Powne, said:”We have been hugely impressed by Yggdrasil’s commitment to innovation, and its collection of games is amongst the strongest in the casino sector. We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.””Fredrik Elmqvist, CEO of Yggdrasil, added:“William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.”