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SG Gaming Signs Deal with Paddy Power

Sg Gaming has been busy of late, it was only recently that they announced that a deal had been penned with Ladbrokes Coral to have SG’s Equinox gaming solution rolled out across 100 betting shops around the country, but SG isn’t letting up.They have added to that deal by inking an agreement with Paddy Power to trial the Equinox range in 30 shops.sg-gaming

Equinox 2.4

The Equinox 2.4 has an omni-channel feature and takes full advantage, by integrated a barcode reader so free bets and bonuses can be read into machines directly from mobile phones, bringing the world of land-based gaming and iGaming closer together.

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Speaking of the deal, Phil Horne, CEO of SG Gaming UK, said:“We are thrilled that Paddy Power is trialing (sic) our complete server-based gaming solution along with our industry leading gaming content.”“The superb breadth of specially developed content for the Equinox terminals will help Paddy Power elevate its omni-channel offering for its customers and introduce them to our innovative and unique privacy enabled content.“We are excited to be working closely alongside the team at Paddy Power as we demonstrate our aptitude as a business through our analytics and superior platform capabilities, helping them to maximise revenue potential through our complete gaming solution.”Paddy Power’s MD of Retail, David Newton, added:“We are pleased to be trialing with SG Gaming across 30 of our shops. The Equinox is an exciting new gaming machine and offers a range of innovative new features such as the new ‘Privacy Mode’.“This will provide our customers with an exciting new proposition, and we look forward to seeing how these machines perform in our 30 trial shops.”A bright start to 2018, and we can expect SG Gaming to be signing more deals soon.

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