PlayOJO Continues Commitment To ‘Fair Play’ In New £10M UK Ad

PlayOJO have launched a £10M UK Campaign ‘Thumbs Up OJO’ to promote fair play and fair treatment of it’s players, which offers no wagering requirements, no maximum or minimum withdrawals and cash back on ever bet placed either win or lose.

Updated: 26 January 2024 By Becky Mosley

PlayOJO have launched a £10M UK Campaign ‘Thumbs Up OJO’ to promote fair play and fair treatment of it’s players, which offers no wagering requirements, no maximum or minimum withdrawals and cash back on ever bet placed either win or lose.

New Welcome Bonus

The new campaign will be bidding a fond farewell to Jerry the Alpaca, who fronted PlayOJO for the last few years, and say hello to ‘Thumbs Up OJO’, spreading the love as a true, fair play online casino can.In the Ad you see OJOers walking around the town with their thumbs up, looking rather chuffed as they are being treated fairly at PlayOJO, and this is how they feel, happy.There will also be a new welcome bonus for players, instead of offering ‘UP to 50 bonus spins on your first deposit’, they are now offering 50 free spins on any first deposit amount you wish to make, ensuring everybody gets all the free spins on offer, all wager free of course at PlayOJO.

‘Give Players Control Of Their Money’

Head Of Branding at PlayOJO Peter Bennett said,“ Our latest integrated campaign reinforces our core brand position that PlayOJO is the fair online casino with no wagering, where bonuses are paid in cash with no restrictions and by giving money back, we give players control of their money.“ We have pulled out all the stops with the campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players in the UK.“ We are backing this campaign with significant media spend in order to continue to build our brand recognition to help achieve our ambition to become the UK’s most recognised online casino brand by 2021.” https://youtu.be/WthO8F0r4E0   

Becky Mosley
Editor-in-Chief at Compare Casino Sites

Rebecca (Becky) Mosley has been at the heart of the UK online gambling industry since 2008 — making her one of the most experienced voices in casino comparison. She is editor-in-chief at Compare Casino Sites and personally oversees every casino review published here.

Becky brings a genuine player-first perspective to everything on CCS. Her approach has always been the same: transparency, fair bonus terms, and responsible gambling above all else. She insists on the same standards from every operator listed on the site — if a casino's terms can't stand up to plain-English scrutiny, it doesn't earn a recommendation.

Over 17 years in the industry, Becky has built deep expertise across UK Gambling Commission licensing, slot game mechanics, bonus structures, and the constantly evolving regulatory landscape. She works directly with operators and software providers to keep every listing accurate, and reviews each casino's wagering requirements, withdrawal limits, and customer support before a single rating goes live.

Becky is a Companies House registered director.