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NetEnt have inked a deal with Hard Rock Hotel & Casino Atlantic City in a deal that will see the Swedish software developer’s games being made available at the hotel’s online casino.New Jersey has one of the only regulated iGaming markets in the US, so this deal could be a big one for NetEnt, who have been making their way into the market in various ways over the last couple of years.The Hard Rock Hotel & Casino Atlantic City is one of two new properties to have opened in Atlantic City this past summer, the hotel, which was previously the Trump Taj Mahal, joined the Ocean resort Casino (previously Revel) as the new kids on the block in 2017, and based on this deal, the Hotel is aiming high early.
Strong global brand
Speaking of the newly signed deal, NetEnt’s Chief Comercial Officer, Bjorn Krantz, said:”I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey.”Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business.”
Market-leading games
Kresimir Spajic, Senior Vice-President of Online Gaming at Hard Rock International, echoed Krantz’s excitement, saying:”We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions.”NetEnt’s market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand.”Despite the recent departure of former CEO Per Erikson per the request of the NetEnt Board, it is clear that the developer has not lost a step in its hunt for global domination, something this new deal will undoubtedly help with.