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Swedish software developer NetEnt may be one of the biggest names in the iGaming world, but that doesn’t stop the company continuously looking for ways to expand and improve, and the latest step in the provider’s development is a deal with the Stars Group in Portugal.
Stars Group
As a result of the deal, NetEnt will be the first games supplier to provide its games to the group, and successful integration means that many of the developer’s most popular games are now available with the Stars Group.The Stars Group, which is responsible for BetStars, Full Tile, and PokerStars, is a market leader in the iGaming world, and the deal with NetEnt looks set to strengthen the position of both parties.
NetEnt
With some of the biggest games in the online casino world under their belt, even those with a vague interest in the industry are likely to be aware of NetEnt and what they have accomplished.Both NetEnt and Stars Group see growth in regulated markets as a vital part of their business strategy, and this deal will be a strong step in that direction for both.Speaking of the deal, Carl Silverstolpe, Chief of European Marketing Operations at NetEnt, and Managing Director of NetEnt Malta, said:“I am very pleased and proud that The Stars Group have selected NetEnt as their very first go-to-market partner for the regulated market in Portugal.We are working in very close and trustful collaboration with The Stars Group worldwide and already have most of our best-in-breed games available to their players.I am confident that our market-leading portfolio of games will support PokerStars Casino’s strategy to deliver the ultimate player experience to its customers in Portugal.”This is unlikely to be the last software developer to strike a deal with the Stars Group, but by being the first, NetEnt have put themselves in another strong position in another regulated market.