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Ladbrokes Enters Partnership with Inspired Gaming

Inspired Gaming have been collecting their fair share of strategic partnerships as of late, and their latest is one of the biggest yet.The deal means Ladbrokes customers will now be able to enjoy HTML5 gaming content via Inspired’s Virgo RGS™ technology. 

What does this mean?

 Inspired’s unique Virgo RGS™ technology will allow Ladbrokes to provide its players with the gaming content provided by Inspired. This means that players will get the chance to play popular games such as Centurion, the Rise of Anubus, the Guardians once the deal is finalised.Ladbrokes customers will also get the chance to play the Virtual Sports on Demand series, which began with the hugely successful The Rush Football Live. ladbrokes

Reactions

 Lucy Buckley, managing director of Mobile at Inspired, said of the deal:“Inspired is excited to announce that Ladbrokes will be expanding its product offering to include premium interactive content from Inspired. Games from our BAFTA award winning studios are created with Inspired’s Entertainment with an Edge mantra in mind, and we’re confident that there will be content to suit every Ladbrokes customer. The Virgo RGS™ has been built with ease of integration in mind, and I have no doubt that the benefits of this system will be evident from the go live.”Head of Product & Commercial at Ladbrokes, Richard Poole, added:“Ladbrokes has a longstanding relationship with Inspired in the Virtual Sports market and we’re delighted to be expanding this further by adding Inspired’s innovative HTLM5 games to our product portfolio. Inspired’s RGS offers an efficient deployment solution, so this fits with our strategy to offer customers a wide variety of best in class games on a regular basis. I look forward to providing our customers with the very best gaming experience with this exciting new content.”

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