GVC Reveals Proprietary Gaming Content At Ladbrokes Coral

GVC Holdings has launched the first online titles through its Manchester based CR Games studio across its portfolio of brands.

Updated: 26 January 2024 By Becky Mosley

GVC Holdings has launched the first online titles through its Manchester based CR Games studio across its portfolio of brands.CR Games, which was obtained by GVC as part of its acquisition of gaming giant Ladbrokes Coral in early 2018, have developed a wide range of games which will be released across regulated markets in the near future.GVC Reveals Proprietary Gaming Content At Ladbrokes Coral

Win Studios

GVC already releases proprietary games through Win Studios, and CR Games will add a whole new dimension to the titles on offer from the FTSE-listed group, which also owns the likes of bwin, Party Gaming, and more.This on top of the many third party developers that provide games for GVC’s sites, including NetEnt, Play’n Go, and Yggdrasil, means that players are going to be spoilt for choice from GVC sites going forwards.The combination of proprietary and well-respected third party software means that GVC can offer a range of titles that cannot be found anywhere else.Five titles are due to be released in total, including Big Banker, which is arguably the most well known title in the CR Games portfolio.

Milestone

Speaking of the release of the CR Games titles, Chief Product Officer of GVC, Liron Snir, said:“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together.“At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”We can safely assume that there will be many more releases from GVC’s multiple gaming studios in the near future, adding to the ever-growing list of popular and exclusive games available across the company’s multi-brand portfolio.

Becky Mosley
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