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Swedish software developer NetEnt has entered into a partnership with Finnish state-owned operator Veikkaus that will see the wide array of NetEnt titles being offered to customers at Veikkaus’ online casino site.Veikkaus, which is the only licensed operator in the country, whether online or offline, turned over 3,231 million in 2017, and sees their main site attracting up to 700,000 Finnish players every week.
The agreement
The launch of NetEnt’s games on the Veikkaus casino site, which will be ready after integration, is expected in the first half of 2019, with the agreement being for four years, with a total estimated revenue for the software developer being up to €5-9 million.
Iconic games
Speaking of the new deal between the two parties, Vice President of Casino Games at Veikkaus, Jan Hagelberg, said:“We are delighted to partner with NetEnt, known for its iconic games and innovative gaming solutions. NetEnt’s games have been proven to perform well and are constantly asked by our loyal customers. We are excited to be able to offer them soon in our online casino.”Adding to Hagelberg’s statements, Chief Product Officer at NetEnt and MD of NetEnt Malta, Henrik Fagerlund, said:“We are very proud to enter this collaboration with Finland’s largest gaming operator Veikkaus. The deal is an important milestone for our presence on the Finnish market and I am convinced that our thrilling games will be much appreciated by Veikkaus’ players.”NetEnt have made an impressive habit of signing deals in new jurisdictions to ensure their global presence increases, and while it is unlikely to be the last such deal that occurs in the near future, the recent agreement with Veikkaus is likely to be one of the most lucrative, as well as creating a more exciting playing environment for Finnish players at Veikkaus.