Betfred have enhanced their partnership with the World Snooker Championship by continuing with their sponsorship until at least 2022.The extension of the deal was confirmed at the Crucible on the final day of the 2020 tournament, the initial agreement was first signed back in 2009.The co-owner of Befred, Fred Done conveyed his appreciation to the competition’s partners for making sure the event ran as smoothly as possible.He said: “I’m delighted to extend my association with the World Snooker Championship and I would like to take this opportunity to thank WST, the Crucible, BBC, Eurosport and especially the players for putting this event on in such challenging times.”
Due to the Covid regulations, around 300 spectators were allowed to attend the event in the Crucible Theatre as part of a trial by the government to bring small audiences back to sporting events safely.Barry Hearn, World Snooker Tournament Chairman added: “We have worked with Betfred on the World Championship for many years and we are delighted to extend the agreement. Over that time it has developed into a truly global event with a vast audience, and its reach continues to grow. More and more fans in an increasing number of countries tune in each year to watch history in the making.“This year’s Championship has been one of the best. We look forward to working with the fantastic Betfred team for many years to come.”Betfred made a pledge to donate £200 to the Jessie May Children’s Hospice, who are the official charity of the World Snooker Tournament at Home for every century break made throughout the tournament, rounding up the total to £25,000 if the total of 80 centuries were made.Event though Ronnie O’Sullivan’s break was only 96 in the last game of the final, Betfred made the decision to count it as a century to reach the target total.