32Red is one of the most well-known providers of online casino and sports betting in the industry. In a bid to further expand the services offered to their valued customers, 32Red got together with Kambi in 2014. The partnership has been so successful that 32Red have just announced the extension of their sportsbook agreement with the Swedish sports betting facilitators.
Invaluable partnership
Ed Ware is the CEO of 32Red, and describes the partnership with Kambi over the past two years to be ‘invaluable’. As well as producing the sportsbook, Ware says that Kambi have brought expertise that has been a ‘valuable driver’ for expanding and developing their sports betting services. The two organisations have worked together to create a series of products that are market leading.And Ed Ware isn’t stopping there – he says: ‘As we continue to accelerate our marketing budget, we remain excited about future growth possibilities’.
‘Very successful’
Kristian Nylen is head of Kambi, and he describes their collaboration with 32Red as ‘very successful’. Nylen says it is also evidence of the efficacy of their sportsbook. The Kambi sportsbook gives operators the power to ‘offer a unique sports betting experience’. 
If you’ve never done any online sports betting or played at an online casino before, 32Red is a great place to start. You don’t need any specialist knowledge or any experience. If you do have any niggling questions or queries before you start, just contact the first class customer service team, any day of the week, 24 hours a day.
Play at 32Red
At 32Red, there are so many ways to play, the hardest part will be deciding where to start! There are in excess of 500 games, so you’re bound to find a few that you really enjoy. If you sign up now, you get a £10 free no deposit bonus as a special welcome gift! You can also get a match on your first deposit, and lots of other great goodies – so go for it!