The online casino market is an immensely competitive place to try and exist. It is, therefore, a great help if there’s a really big claim that you can legitimately make to capture the attention of players.
It’s fair to say that Grosvenor Casino is up there with the best in terms of that, as “Play Online with the UK’s Biggest Casino Brand” is certainly a solid way to make prospective players stand up and take notice!
If you are a UK player, the chances are you are aware of Grosvenor Casinos, with the Rank Group owning and operating over 50 land-based casinos through the UK under the names of Grosvenor or G Casino, as well as some further afield in Belgium.
That’s some serious heritage, and something that will undoubtedly help Grosvenor in their hunt for online success.
However, we have seen land-based brands fall flat in the past when they tried to break the online market, showing that it certainly isn’t a guarantee, and this competitive market takes a lot of hard work to crack, no matter how big your name is.
So, does Grosvenor Casino put in the effort that is necessary to extend their superiority into the online market? Or is this just another waste of a huge amount of potential?
Design and theme
If you’ve ever visited or even walked past a brick and mortar Grosvenor Casino, the chances are that you can probably have a decent guess as to how this site looks.
The dark blue and white colour scheme, the logo, all is as it should be here, extended the Grosvenor brand to a whole new audience.
This is a site that could have tripped itself up if it tried to do too much in terms of design, as these casinos are known for their sleek and sophisticated look, but this is a trap that Grosvenor have avoided.
Instead, what you get here is a subtle approach, with dark colours, and limited artwork, to bring to life the feel of a land based casino.
Of course, there needs to be some changes made in order for this site to work in the online environment, so it’s pleasing to see a banner across the top of the page that scroll through various high energy images while promotion promotions available at the site, as well as thumbnails allowing instant access to popular games.
This is an excellent example of how to make the transition to the online market, aesthetically at least.
Wouldn’t it be terrible if the games selection here was disappointing?
Fear not, with titles from Bede Gaming, Blueprint Gaming, Core Gaming, Evolution, GW Games, Greentube, IGT, Kambi, Microgaming, NetEnt, NextGen Gaming, Novomatic, NYX Gaming, OpenBet, Playtech, Realistic Games, Red Tiger Gaming, SG Gaming, and Williams Interactive, it’s not only excellent, it’s genuinely one of the best collections of online casino games you’re likely to find at any casino site.
This means that fans of slots will be delighted with the abundance of titles that are available, from old favourites, to brand-new releases, to jackpot slots, and a bunch you may not have discovered yet.
Add to that an immense number of table and card games, including, as one would expect, a decent selection of quality live dealer games, and you are faced with a fantastic collection of games here, one that is truly worthy of the Grosvenor name.
The move from land-based to online casino play may have been difficult for some brands, but Grosvenor Casino does not seem to have had any difficulty, producing a brilliant site that is well worth a look if you’re after somewhere new to play.