888 Agrees Deal To Purchase BetBright For £15M

888 Holdings have agreed a deal to purchase BetBright, including its proprietary platform for £15M.

Updated: 26 January 2024

By Becky Mosley

Featured SitesSwipe for more ››

MIDNITE CASINO

Deposit £20 Get 100 Spins

18+

Visit Site Terms ▼

£20 min deposit

18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org T&C's Apply

32RED CASINO

Deposit £10 Get 100 Spins

18+

Visit Site Terms ▼

£10 min deposit · 10x wagering

18+ | GambleAware.org. New GB customers only. Opt in. Deposit & Stake £10 on slots to get 100 x £0.20 Free Spins on Sweet Bonanza with 10x wagering on free spins. Debit card or instant bank transfer only. Claim within 7 days. Spins expire within 48 hours. Geographical restrictions and T&Cs apply. T&C's Apply

DREAM VEGAS

Deposit £20 Get 50 Spins

18+

Visit Site Terms ▼

£20 min deposit · 10x wagering

18+. New players only. Min. deposit £20. Max. bonus bet is £5. Welcome Offer is 50 free spins on Big Bass Splash on your first deposit and 50% match up to £50 on your 2nd deposit. To claim the free spins you also need to wager a minimum of £10 of your first deposit on slots. Free spins must be used within 72 hours. Winnings from free spins credited as cash funds and capped at £100. Bonus funds expire in 30 days, subject to 10x wagering. Affordability checks apply. Terms apply. BeGambleAware.org. T&C's Apply

CASIKU CASINO

Deposit £50 Get 50 Spins

18+

Visit Site Terms ▼

£50 min deposit

18+. New players only. Opt-in required. Min. deposit £20. Welcome Offer is 50 wager free spins on Big Bass Splash when wagering min. £50 on slots by 23:59 GMT on day of first deposit. Free spins must be used within 72hrs. Winnings from free spins credited as cash funds and capped at £50. Cash funds are immediately withdrawable. Affordability checks apply. Terms apply. BeGambleAware.org T&C's Apply

SLOTNITE

Deposit £20 Get 500 Spins

18+

Visit Site Terms ▼

£20 min deposit

18+. New players only. Min dep £20. Welcome Offer valid for 14 days from registration: earn 2 points per £10 wagered on Slots (1 point per £10 on Video Poker and qualifying Side Bets; 0.25 per £10 on Roulette) to unlock wager-free spins on selected games — up to 500+ spins over the 14-day window. Max accumulation 2000 points. Spin winnings credited as cash funds, capped at £100 per batch of spins. Terms apply. BeGambleAware. T&C's Apply

BETFRED CASINO

200 Free Spins on selected games (10 days, 20/day)

18+

Visit Site Terms ▼

£10 min deposit

Casino Terms - New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply.Terms & Conditions Apply T&C's Apply

PLAYZEE

100% up to £25

18+

Visit Site Terms ▼

£20 min deposit

18+. New players only. Min deposit £20. Welcome offer is 100% bonus match up to £25. Bonus funds are separate to cash funds and subject to 10x wagering requirement (bonus amount). Only bonus funds count towards wagering contribution. £5 max bonus bet. Bonus funds must be used within 7 days. Affordability checks apply. Terms Apply. BeGambleAware.org T&C's Apply

888 Holdings have agreed a deal to purchase BetBright, including its proprietary platform for £15M.

Global Market Dominance

The deal will see 888 purchase assets from Dedsert who operate BetBright including affiliates and the Dublin office will become integrated in to 888 operations. 888 will have complete ownership of its technology and product development across casino, sports betting, poker and bingo.The acquisition will enhance 888’s prospects in the global market. Recently 888 purchased JPJ Groups Mandalay operating business for £18M, a range of bingo products will be acquired including Costa Bingo. Also, in December 2018, 888 purchased 53% in All American Poker Network for $28M.

Long-Term Prospects

CEO at 888 Itai Pazner said,“ With 888 becoming increasingly established and popular worldwide sports betting destination, we believe it is the right time to take ownership of our full sports betting proposition.We are confident that the acquisition will increase the groups long-term prospects and differentiation in the growing global sports betting market.”