By 
William Hill, the leading UK sports betting operator has teamed up with the iconic British reality TV show, I’m a Celebrity… Get Me Out of Here!This year, I’m a Celebrity… Get Me Out of Here! which aired its first episode last night features a brand-new setting in beautiful South Africa. UK’s favourite hosts, Ant McPartlin and Declan Donnelly will again host an all-star cast made up of previous contestants, including Shaun Ryder, Amir Khan, Janice Dickinson, and Carol Vorderman.
Head-to-Head Trials
However, the new series comes with a twist, the traditional public voting system to determine which celebrity leaves the show has been ditched, instead, celebrities go head-to-head in the trials and whoever loses goes home. As McPartlin explains, “It’s quite brutal, so that’s how we decided the winner.”William Hill’s partnership with I’m a Celebrity comes as no surprise, given the growing popularity of betting on TV shows. From Eurovision to BBC Sports Personality of the Year, William Hill customers have enjoyed wagering on their favourite events. Reality TV shows, like Love Island, have gained significant traction, with William Hill even publishing a dedicated betting guide for its finale.
Exclusive Content
The new partnership comes with a wealth of exclusive content, including interviews and insider information, throughout the show’s three-week run. As announced by William Hill, “I’m A Celebrity is back, and this year we’re proud to have partnered with the show for the first-ever series filmed in South Africa! Stay tuned for some exciting content over the next three weeks.”This collaboration is just one example of how TV programs are joining forces with popular brands, like Mecca Bingo’s recent unveiling of the Loose Women-themed bingo room.Are you ready to experience the excitement and unpredictability of I’m a Celebrity like never before? Join William Hill and immerse yourself in this thrilling new adventure. as you witness celebrities battle it out in the heart of South Africa.