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Unibet have launched a beta-version of a new desktop sportsbook in an attempt to take greater control of it’s front-end platform.The sportsbook, which has been available to mobile and tablet users, was released on desktop last week across all of Unibet’s core markets.The Stockholm-based operator plans to transform the product throughout H1 2016 before the UEFA European Championships take place, including personalised UX, targeted content and statistics.
Omni-Channel Campaign
The head of sportsbooks Erik Bäcklund told eGR that the launch is just one part of a broader omni-channel campaign to take greater control of their front-end platform supplier Kambi.“The omni-channel client will put ourselves, and our supplier Kambi in a great position to excel on product development during 2016, especially around the packaging of what is already today one of the best core sports betting products in terms of number of markets, paybacks, and live betting experience on the market,” he said.“On top of the launch of the new client, we are also working to gradually take more ownership of the front-end to make it even more unique to Unibet versus the other operators on the Kambi network,” Bäcklund added.