UK Gambling Commission launches new ‘Gamble Responsibly’ policy

It represents a true industry hot topic at the moment, as responsible gambling has been put under the spotlight. In an attempt to alleviate user concern, the UK Gambling Commission (UKGC) has announced a new policy to counteract “gambling-related harm” within the UK

Updated: 26 January 2024 By Becky Mosley

It represents a true industry hot topic at the moment, as responsible gambling has been put under the spotlight. In an attempt to alleviate user concern, the UK Gambling Commission (UKGC) has announced a new policy to counteract “gambling-related harm” within the UK.

Responsible Gambling Strategy

Dubbed the National Responsible Gambling Strategy, what it will address is irresponsible gambling practices, with industry regulators, trade bodies, gambling operators, and government figures all coming together to address the matter.

Gambling related issues

What the newly published policy sets out to do, with it having a three year timeline in place, is reduce gambling-related issues, encourage gambling responsibility, and implementing the protection of vulnerable players. In a pre-arranged statement, the UKGC stated that the new initiative is being implemented across all gambling formats, with the new documentation representing “a call to action” according to Christopher Kelly (RGSB Chairman). Speaking independently on the new measures, he also said that, “what is being presented should look to build on progress already made within the realm of responsible gambling”.

One vision

The new measures are being widely lauded by the industry, as many felt that it was about time that the major casino names stepped up to tackle the problem. However, it has been noted that the vision is a big one; with many seeing that there are various speed bumps in the road for the new initiative to face. In the months to come it is clear that the UKGC is going to need to win round several key industry entities, should the end goal for the new policy be considered achievable. 

Becky Mosley
Editor-in-Chief at Compare Casino Sites

Rebecca (Becky) Mosley has been at the heart of the UK online gambling industry since 2008 — making her one of the most experienced voices in casino comparison. She is editor-in-chief at Compare Casino Sites and personally oversees every casino review published here.

Becky brings a genuine player-first perspective to everything on CCS. Her approach has always been the same: transparency, fair bonus terms, and responsible gambling above all else. She insists on the same standards from every operator listed on the site — if a casino's terms can't stand up to plain-English scrutiny, it doesn't earn a recommendation.

Over 17 years in the industry, Becky has built deep expertise across UK Gambling Commission licensing, slot game mechanics, bonus structures, and the constantly evolving regulatory landscape. She works directly with operators and software providers to keep every listing accurate, and reviews each casino's wagering requirements, withdrawal limits, and customer support before a single rating goes live.

Becky is a Companies House registered director.