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Second Phase Of ‘Bet Regret’ Campaign Rolled Out By GambleAware

After sporting fixtures all over the world were suspended due to the pandemic, the sporting industry is slowly getting back to some kind of normal. With football being back, the excitement can be overwhelming for some who may place bets they may later regret.

‘Bet Regret’

UK Gambling Charity GambleAware are to launch phase two of their ‘Bet Regret’ campaign raising awareness of problem gambling and encouraging people to think twice before making a bet. The second phase named ‘tapping out’ will be rolled out over two TV advertisements and also radio and digital channels during the Premier League football season.The TV ad campaign target audience will be men between the ages of 18-34 who gamble regularly on sports. A Football Supporters Association (FSA) survey found 83% of bettors who bet in-play on football spend more while watching a match in their home rather than at a football stadium. 73% of bettors admitted it’s much easier to bet while watching at home, more so than if present at a match.

‘Tap Out’

The ads will feature wrestlers who intercept a punter about to make a bet, pinning him down until they agree to ‘tap out’ before ‘Bet Regret’.The new ad campaign is designed to change behavioural patterns around gambling and thinking twice before making rash decisions then later regretting it.Sian Griffiths, Trustee for GambleAware said,“ The first year of the ‘Bet Regret’ campaign had a positive impact on our target audience. “ We are looking to build on that success by influencing behaviour change through encouraging sports bettors to ‘tap out’ of their gambling app and take a moment to reflect before placing a risky, impulsive bet. This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms.”

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