Today, 17th May 2021, 32Red Casino is to debut Pragmatic play’s full portfolio of slots after a long-term deal was struck between the two companies.32Red players will gain access to a packed portfolio of some of the best titles on the market including The Hand of Midas, Book of Tut, and Book of Kingdoms to name a few.
32Red is one of the UK’s most established online casinos after hitting the scene back in 2002. Part of the Kindred Group, which acquired the company back in 2017, and an addition to its online sporting brands supported in many regulated markets.32Red joins a list of newly appointed operators who have chosen Pragmatic Play’s diverse range of casino, bingo, and slot content, after recently announcing partnerships with Betway, EGT Digital, and White Hat Gaming brands.
Enhance Business Deal with Kindred
The new deal with 32Red will further enhance the developers’ long-term business deal with the Kindred Group. Pragmatic is set to provide a dedicated live casino environment for Kindred’s Unibet brand featuring 4D technology streamed directly from a. live studio in Bucharest.Pragmatic Play’s VP of Strategy and Operations is said to be delighted to team up with 32Red as they are a key player in the UK market. Pragmatic’s portfolio of games will provide 32Red customers a diverse range of cutting-edge products designed to embrace every customer’s taste.COM at 32Red Adam Newnham said, “he is extremely excited to add Pragmatic Play’s immersive online casino content and launch it for their players as they continue to expand their offering.” He expects the content to go down a treat with their audience and looks forward to a successful collaboration moving forward.Pragmatic Play currently releases 5 new titles on a monthly basis along with live casino and bingo content all from one API.