Pragmatic Play Finalises Comprehensive Live Casino Content Integration with William Hill

In a landmark move underscoring its commitment to delivering premium content to global audiences, Pragmatic Play has successfully completed a group-wide rollout of its live casino offerings with the renowned gaming giant, William Hill.

Updated: 26 January 2024 By Becky Mosley

In a landmark move underscoring its commitment to delivering premium content to global audiences, Pragmatic Play has successfully completed a group-wide rollout of its live casino offerings with the renowned gaming giant, William Hill.This strategic collaboration signifies a deepening relationship between the two industry leaders. With this integration, William Hill’s extensive customer base will now have access to Pragmatic Play’s diverse and innovative live casino content, further enhancing the gaming experience on its platform.

Top-Tier Live Casino Games

The integration showcases a selection of Pragmatic Play’s top-tier live casino games, including its popular Blackjack, Roulette, and Baccarat variants. These games, known for their immersive gameplay and high-quality streaming, will now be available to William Hill’s players, offering a virtual casino experience that rivals the real thing.Yossi Barzely, Chief Business Development Officer at Pragmatic Play, expressed his enthusiasm about the collaboration, “William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, said: “Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.” This partnership is a testament to Pragmatic Play’s dedication to expanding its reach in regulated markets and underscores its strategy of collaborating with leading operators to deliver its content to a wider audience.

Overview of Pragmatic Play

Pragmatic Play stands as one of the leading content providers in the gaming industry, renowned for its commitment to creating and delivering innovative and mobile-focused gaming products. Founded with a vision to redefine the gaming experience, Pragmatic Play has consistently pushed the boundaries of creativity, offering a multi-product portfolio that is innovative, regulated, and mobile-focused.The company’s diverse game suite includes slots, live casino, bingo, and more, all of which are available via a single API. With a presence in multiple jurisdictions worldwide, Pragmatic Play is dedicated to ensuring a responsible gaming experience, emphasizing transparency, fairness, and player protection.Pragmatic Play’s collaboration with William Hill not only solidifies its position in the global gaming market but also highlights its unwavering commitment to delivering top-notch gaming content to players around the world.

Becky Mosley
Editor-in-Chief at Compare Casino Sites

Rebecca (Becky) Mosley has been at the heart of the UK online gambling industry since 2008 — making her one of the most experienced voices in casino comparison. She is editor-in-chief at Compare Casino Sites and personally oversees every casino review published here.

Becky brings a genuine player-first perspective to everything on CCS. Her approach has always been the same: transparency, fair bonus terms, and responsible gambling above all else. She insists on the same standards from every operator listed on the site — if a casino's terms can't stand up to plain-English scrutiny, it doesn't earn a recommendation.

Over 17 years in the industry, Becky has built deep expertise across UK Gambling Commission licensing, slot game mechanics, bonus structures, and the constantly evolving regulatory landscape. She works directly with operators and software providers to keep every listing accurate, and reviews each casino's wagering requirements, withdrawal limits, and customer support before a single rating goes live.

Becky is a Companies House registered director.