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GVC Holdings, one of the biggest company owners in the gambling sector have signed a deal with Playtech to supply its content across all GVC brands, such as Party Casino, Sportingbet, Foxy Casino and Foxy bingo to name a few.GVC markets are extensive and the deal will see Playtech expand their casino and bingo offerings across markets including, Spain, Italy and the UK.
Access To content and Products
Ladbrokes and Coral brands already use Playtech’s casino tab exclusively, the deal will also see Playtech’s BGT sports continue to supply it’s self-service betting terminals in the UK , Belgium and Ireland.Following the deal, GVC casino and bingo customers will have access to over 600 games including branded games, progressive jackpots across a multitude of verticals.Kenneth Alexander (GVC, CEO) said: “We are delighted that we have been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high-quality gaming product. At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.“GVC and Playtech have plans to roll out their product in further regulated markets over the coming months, with Vistabet and Sportingbet already present in Belgium and Greece.
Well Established
Both companies are well-established players in the gambling business, Playtech are at the top of their game with their extensive catalogue of offerings, which include sports betting, poker, bingo, casino and live casino and virtual sports games.GVC are well known for their hugely successful casino and bingo brands, they are one of the largest online gaming businesses in the world. Established back in 2004, the company became GVC Holdings in 2010. They have made some major acquisitions over the last few years, one of the biggest was acquiring Ladbrokes Coral for an estimated $4 Billion!