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Paddy Power and NetEnt are without question two of the biggest names in their respective fields. Since its inception in 1988, Paddy power has cemented itself as one of Ireland’s top bookmakers, with stores all over the UK and an incredibly successful online casino to boot.Celebrating its 20th year in the industry this year, software provider NetEnt is a name synonymous with the iGaming market, and with producing some of the best games that the online gaming world has seen (as proven just this year with the likes of the NetEnt Rocks Trilogy, Theme Park: Tickets of Fortune, Secrets of Atlantis, Fairytale Legends: Red Riding Hood and many more).Now these two giants of the industry have signed a deal that will see NetEnt games become available in Paddy Power’s land-based gaming machines.
About the deal
The second agreement that NetEnt has signed for the UK Licensed Betting Office (LBO) market, the agreement will see NetEnt games being distributed in Paddy Power’s gaming machines, of which there are over 1,300, across the bookmakers’ 339 Licensed Betting offices throughout the UK. 
This is not the first time that these two companies have combined forces, with Paddy Power’s online casino being the very first to introduce NetEnt Touch games to its mobile app, causing many online casinos to follow suit.
Very pleased
Speaking of the new deal, Chief of European Market Operations and MD of NetEnt Malta Ltd, Enrico Bradamante said:“I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games.”The partnership between NetEnt and Paddy Power looks set to continue to grow, which can only be good news for players! 