Bosnia and Herzegovina-based software provider for the gambling industry, NSoft, has signed a content distribution agreement with London-based supplier iSoftBet.The deal will allow NSoft to expand into Western European regulated online casino markets, in turn, iSoftBet will have the opportunity to expand the other way, into Eastern European and African markets.
NSoft was initially formed as a software supplier for the land-based casino industry, swiftly cemented itself as a leader in its domestic market. NSoft then gradually extended its reach across Eastern European and African markets.As well as its growing retail division, NSoft has also focused attention onto establishing a successful online division to cater for the rapidly growing online casino industry.To accomplish this, the company launched its SEVEN Platform, which makes betting products available across all channels and facilitates operators in all necessary ways.The SEVEN Platform was introduced at this year’s ICE Totally Gaming. At the same time, the company also launched its Lucky X draw-based game, and Virtual Horse and Greyhound Races.
iSoftBet offers a wide variety of slot games, including popular branded film and TV titles. iSoftBet’s content offering is available across multiple channels and adheres to all industry standards.Before penning their recent deal with NSoft, iSoftBet signed a similar agreement with Australia’s Ainsworth Game Technology for the addition of their content to ISoftBet’s aggregated gaming platform. iSoftBet’s product will be integrated into the SEVEN Platform as a result of the deal with NSoft, allowing its content to become available to Eastern European and African players.In return, NSoft will see its Lucky Six draw based game, and other popular titles integrated into iSoftBet’s Game Aggregation Platform, which will allow NSoft’s games to be available to Western European players in countries including the UK, Spain, and Denmark.