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Kindred, Group, formally known as Unibet Group has agreed a long term deal with the Hard Rock Hotel & Casino in New Jersey which will see the gambling group take its first foray into the US market.The Atlantic City casino, which opened back in June 2018, has made huge waves in its early stages, making it the perfect partner for Kindred.
Reactions
Speaking of the deal between the two aspirational companies, Kresimir Spajic, SVP of Online Gaming at Hard Rock International, said:“Hard Rock is proud to partner with one of the fastest growing operators in the industry. We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey.”Manuel Stan, SVP of Kindred US, added:“This is a very exciting moment for Kindred as we have been working hard to take this first important step into what will most likely become the largest betting market in the world. I’m also delighted that we have been able to team up with a true lifestyle and entertainment brand and I am confident that Kindred and Hard Rock Hotel & Casino Atlantic City will give New Jersey customers an absolutely great sports betting and gaming experience.”
Groundwork
Kindred Group has been laying the foundation for this deal for a while at this point, having upped their efforts to gain regulatory approval after the US Supreme Court ruled against PASPA in May.The new deal with Hard Rock Hotel & Casino is Kindred’s net step in trying to gain a Casino Service Industry Enterprise License in New Jersey, which is one of few US states that has legalised online casino play, as well as being the home of the world famous Atlantic City, which makes Kindred’s desire entirely understandable!