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The iGaming industry has seen many a partnership formed between companies over the past year, and this has continued as iSoftBet has brokered a content partnership with the Malta-based software developer Pragmatic Play.As a result of the agreement between the two, iSoftBet’s Gaming Aggregation Platform (GAP) will take Pragmatic’s entire gaming suite.
What does this mean?
The deal will cover the entire of Pragmatic Play’s original and branded slot games, as well as their collection of table games. 
Pragmatic becomes the latest software provider to be added to iSoftBet’s library of third-party games, which already comes from over 20 providers.
Significant milestone
Pragmatic’s head of sales and business development, Yossi Barzely said of the agreement:“Integrating with iSoftBet’s suite of games marks a significant milestone in Pragmatic Play’s continued development,“With this partnership, we expect to offer our clients an exclusive gaming experience and access to one of the best online slots libraries in the world.”Michael Probert, head of business development at iSoftBet, made it clear that iSoftBet is equally excited about the partnership, adding:“We are always looking to enhance our product offering, and the addition of Pragmatic Play’s content is particularly great news for our customers.“Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company that shares our values of creating the very best experience for customers.”
The GAP
According to iSoftBet’s website, their Games Aggregation platform is a “powerful platform suite” that “is created to maximise revenue potential by combining a dynamic and fresh approach while ensuring a simple and fast integration process.“So whether you’re looking to begin your journey as a casino operator or hoping to migrate your casino onto a new platform, we have the tools to help get the best content distribution and highest return on investment possible.”