Flutter Entertainment has furthered its commitment to safer gambling by revealing its new safer gambling strategy which switches its focus on intervening when problems arise to stopping the problem from happening in the first place.Conor Grant, chief executive of Flutter UK and Ireland described the strategy as “a refreshed and comprehensive approach for each market.”“The strategy is the culmination of many months of hard work, bringing together the best from across our existing businesses, gathering insights from industry experts, customers, and colleagues to identify priority issues to focus on, and challenging areas where we need to go further.”
5 Core Elements
The five core elements in the new strategy are Discover, Educate, Empower, Understand and Support.*Discover – Proactively advance the industry’s understanding of gambling harm.*Educate – Improve all customers’ and colleagues’ understanding of gambling harm.*Empower – Give every customer the tools and understanding to use our products safely.*Understand – Identify everyone exhibiting higher-risk behaviours early in their risk journey.*Support – Interact with more customers and give the right level of support for each.Conor Grant went on to say, “Safer gambling has always been a central part of our culture, and colleagues from across the business are committed to the successful delivery of this ambitious strategy and making every moment safe for customers.Each core principal, will be monitored, and all aspects discuss in detail over the coming weeks.