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“Gambling is by its nature a risk but it certainly shouldn’t be a con” – these the words of Nisha Arora, senior director for consumer enforcement at the Competition and Markets Authority (CMA), speaking of the probe that the CMA has launched into UK gambling companies.Arora went on to explain:”We’re worried players are losing out because gambling sites are making it too difficult for them to understand the terms on which they’re playing, and may not be giving them a fair deal. We are now investigating to see whether firms are breaking the law.”
Numerous complaints
There have been many complaints by UK gamers who have suggested that promotions have been advertised in an unfair or misleading fashion.The UK Gambling Commission (UKGC) has voiced concerns on several occasions about this very issue, with Sarah Harrison, UKGC Chief Executive saying:“Gambling is always going to involve risk but customers must have faith that if they win, they will not end up feeling that the deck is stacked against them because of an obscure condition that they did not properly understand.” 
CMA investigation
The CMA has contacted a number of UK gaming companies to request information that could count as evidence to either confirm or deny the complaints of customers and the concerns of the UKGC.The CMA and the UKGC are working closely with each other on this investigation, with the Remote Gambling Association, which represents the industry, saying that they will co-operate fully with the investigation.At this point, none of the companies being investigated have been named, but the probe could result in enforcement action against individual sites, some of which may end up in a court of law if the evidence gathered is deemed sufficient for charges to be pressed against those responsible.