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Yggdrasil Gaming could fairly be considered the hottest online casino software developer on the planet in 2016. Delivering hit title after hit title, the awards have just kept coming. In fact, in the past two years the company has secured the ‘Software Rising Star’ award at EGR 2015, the ‘Slot Provider of the Year’ award at EGR B2B 2016, and the ‘Gaming Software Supplier of the Year’ at the 2016 International Gaming Awards. Considering just how quickly Yggdrasil Gaming has risen through the ranks, it was only a matter of time before the true industry mega powers began to take notice, with Bet365 now making the move to secure the rights to feature and promote the company’s games.
New Deal
The deal, which is effectively immediately, certainly has the online casino world abuzz, with Bet365 members having every right to feel excited. Speaking on what this new deal means for Yggdrasil Gaming, company CEO Fredrik Elmqvist said, “There is no bigger name in online gaming than bet365, so we are delighted to announce that Yggdrasil’s games are now live on yet another of the world’s leading operators. We have worked extremely hard to ensure a swift and seamless integration, and it has been a pleasure to work with bet365. Delivering on huge deals such as this confirms Yggdrasil’s position as the fastest growing provider in the industry.”
Esteemed Company
Launched back in 2001, Bet365 is widely considered to be the biggest online casino in the world. Reason being that it provides members with access to a truly huge selection of games, which includes the likes of live casino games, automated table games, online slots, progressive slot games, bingo, keno, scratch card games, and sports betting. With this game selection in mind, it is fairly obvious that Yggdrasil Gaming will be in esteemed company when their games join the ranks of Bet365.