Bet365 one of the UK’s largest sports betting and online casino operators have secured a deal with EML Payments Limited, to offer players a bet365-branded reloadable card program, securing a position in the new market in NJ.
The Partnership
The US subsidiary for EML will provide bet365 with the prepaid card, which will offer players quicker deposits and fast access to their funds.EML have secured 13 partnerships to provide branded reloadable prepaid programs across Australia, UK, Europe and the US.The most recent partnership sees a deal with PointsBet, a sports betting operator in Australia, who entered the New Jersey market earlier on this year.EML quoted in a statement, the deal will see the two companies ‘Expand their relationship’ if bet365 goes live in other states within the US.
New Jersey On The Up
Since the legalisation of online sports betting back in June 2018, New Jersey has seen to date over $2 Billion bets wagered with the majority being placed online.To enable any operator to supply their sports betting facilities online, they must form a partnership with and established land based casino or racetrack under New Jersey state law.Bet365 joined forces last year with Hard Rock Hotel & Casino Atlantic City, enabling bet365 to operate their own brand online sportsbook. Up to date there’s no fixed date as to when bet365 will start operations but it believed to be mid-summer 2019.