Bet365 has become the official partner to boxing promoter BOXXER, alongside Sky Sports Boxing. The new partnership will see bet365 promotional material integrated across all of BOXXER’s digital and social content.
Bet365’s branding will now feature on the ringside area and inside the arena while events take place. Ben Shalom, a young entrepreneur who founded BOXXER is said to be ‘delighted’ with the new partnership citing bet365 customer conscience, quality, and trusted position throughout the world.BOXXER’s first show took place Saturday the 2nd October at Wembley Arena and featured bet365 branding as it was aired live on Sky Sports. Live streams will be available on bet365 platforms, and global customers will now have access to events through the operator’s platform.
Denise Coates was the founder of bet365 back in 2000, and since bet365 has fast become a household staple globally, creating the ultimate betting experience for over 63 million customers, in no less than 20 languages worldwide.In the build-up to a fight, bet365 odds will be displayed across BOXXER’s platform, including in-play optimisation exclusive to BOXXER. In-depth creative digital content will be made available to allow fans a deeper understanding of the match and the fighters involved.Ben Shalom commented on the new bet365 partnership, “We’re delighted to announce this new partnership with bet365, given their customer conscience, quality, and trusted position around the world. We believe there is a sustainable synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”A bet365 spokesperson commented, “We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry. We place significant importance on working closely with all our partners and look forward to forming a positive relationship with BOXXER.”