At Compare Casino Sites we believe readers deserve to know exactly how we make money and how that affects what you see on the Site. This Affiliate Disclosure explains our business model, the commercial relationships behind the casinos and offers we list, and the steps we take to keep our reviews honest, accurate and compliant with UK and European advertising law.

It should be read together with our Privacy Policy and cookie information in our Privacy Policy.

1. Who we are

The operator of this Site is:

Take Marketing Limited (trading as Play Marketing)
Registered in England and Wales, company number 07619813 (incorporated 3 May 2011)
Registered office: Littleworth Grange South End, Goxhill, Barrow-Upon-Humber, England, DN19 7NE
Nature of business (SIC): 73110 – Advertising agencies
Companies House record: find-and-update.company-information.service.gov.uk/company/07619813
Email: [email protected]

Compare Casino Sites is an independent comparison and review website for online casinos, slot sites, bingo sites and related products. We are not a casino operator. We do not take bets, hold customer funds or operate gambling games. We are not licensed by the UK Gambling Commission because we do not need to be – we provide editorial information and route interested readers to licensed operators who do.

2. We are an affiliate website

Compare Casino Sites is an affiliate of the casino, bingo and sportsbook operators we feature. That means many of the outbound links on the Site are tracked links. If you click one of those links, sign up at the operator and (depending on the deal) make a qualifying deposit, the operator pays us a commission. The commission may be a one-off payment (a “CPA”), a share of the operator’s net revenue from your play (“revenue share”), or a hybrid of the two.

Crucially:

• It costs you nothing extra. The bonus, the odds, the games and the terms you receive are exactly the same as if you went to the operator directly. We are paid by the operator out of their marketing budget – not out of your pocket.
• You are not obliged to use our links. You can always go straight to an operator’s website. We hope you use ours because we have done the homework, but it is your choice.
• We may earn nothing on a given visit. If you do not click an affiliate link, do not register, or do not deposit, we earn no commission from your visit.

3. How affiliate income shapes (and does not shape) what you see

We are commercial; we are not for sale. To keep that distinction clear:

• Editorial scoring is independent of commercial terms. Our review scores and rankings are produced by our editorial team using a documented set of criteria – licensing and player protection, game range and software, bonus value and fairness of terms, deposit and withdrawal options, customer support, mobile experience and overall user experience. The commercial rate an operator pays us is not one of those criteria.
• Paid placements are labelled. Where a position on the Site has been paid for (for example, a sponsored top-of-page placement, a featured operator badge, or a paid “promoted” slot in a list), we identify it clearly with wording such as “Sponsored”, “Ad” or “Promoted”, in line with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) and ASA guidance on affiliate marketing.
• Default rankings reflect editorial judgement and the parameters listed on the page. Where a list is sorted or filtered (for example, “best new casinos”, “highest welcome bonus”, “lowest minimum deposit”), we set out the main parameters used. This is the transparency that the EU’s “Omnibus” Directive (Directive (EU) 2019/2161, transposed into UK consumer law) and the Competition & Markets Authority’s guidance on online reviews and rankings expect from comparison sites.
• We will say so when we don’t recommend something. Negative findings stay in our reviews even when an operator is a commercial partner. If we cannot recommend an operator, we either do not list them or we explain why.

4. CAP Code, ASA and gambling advertising rules

Because we promote gambling products to UK consumers, our content is “marketing communications” under the CAP Code and is regulated by the Advertising Standards Authority (ASA). We design our reviews, listings, banners and social posts to comply with:

• CAP Code Section 2 (Recognition of marketing communications) – affiliate links and paid placements must be obviously identifiable as marketing. We use disclosure labels and this page to make our commercial relationships clear.
• CAP Code Section 16 (Gambling) and Section 18 (Lotteries) – including the rules that gambling marketing must be socially responsible, must not be likely to be of particular appeal to under-18s, must not exploit vulnerable people, and must not portray gambling as a way to solve financial problems or as a path to social, sexual or financial success.
• The Gambling Commission’s Licence Conditions and Codes of Practice (LCCP) as they apply to operators we promote – we only feature operators that hold a Great Britain licence (or a recognised local licence in the jurisdiction we are writing for) and that meet the Commission’s expectations on safer gambling, fair terms and responsible advertising.
• ASA & CAP guidance on affiliate marketing (2023 update) – including the requirement that affiliates make commercial intent clear before the consumer engages with the link.
• The Digital Markets, Competition and Consumers Act 2024 and the underlying prohibition on misleading actions and omissions, hidden advertising and fake or incentivised reviews.

If you ever see something on the Site that you believe falls short of these standards, please tell us using the contact details in Section 8 so that we can put it right.

5. EU and EEA readers

For visitors in the European Economic Area, equivalent protections apply, in particular:

• The Unfair Commercial Practices Directive (2005/29/EC), as amended by the Omnibus Directive (EU) 2019/2161, which prohibits hidden advertising and requires transparency about paid rankings, sponsored search results and consumer reviews.
• The e-Commerce Directive (2000/31/EC), requiring commercial communications to be clearly identifiable as such and to identify the natural or legal person on whose behalf they are made.
• National advertising self-regulatory codes (for example, those administered by EASA member bodies), which mirror the CAP Code’s expectations on disclosure and on the responsible advertising of gambling.

Where a particular casino is not licensed in your country, or where promoting it to you would breach local rules, we will not knowingly direct you to it. Please respect any geographic restrictions shown on operator websites.

6. How we keep reviews honest

To make sure our content earns the trust the law expects of it, we:

• Use named, experienced casino writers who play and test the products they review;
• Recheck operator pages, bonus terms, payment methods and licensing details on a rolling schedule, and update or unpublish content that is no longer accurate;
• Date-stamp pages so you can see when they were last reviewed;
• Separate “editorial” content (our reviews and guides) from “sponsored” content (clearly labelled paid placements);
• Refuse to publish fake or incentivised user reviews, and remove any user-submitted content that we have reason to believe is fraudulent;
• Provide a clear route for operators and readers to flag inaccuracies (see Section 8).

7. Responsible gambling

Gambling should be entertainment, not a source of income. The 18+ age restriction in Great Britain (and the equivalent local age in other jurisdictions) is non-negotiable. If you are worried about your gambling, free and confidential help is available:

• GamCare – gamcare.org.uk – National Gambling Helpline 0808 8020 133 (free, 24/7).
• GambleAware – gambleaware.org.
• GAMSTOP – gamstop.co.uk – free self-exclusion from all GB-licensed online operators.

For more information see our Responsible Gambling page.

8. Contact us

If you have any question about this disclosure, about a specific listing, or if you want to flag something you think is wrong, please contact us:

Take Marketing Limited
Email: [email protected]
Web: comparecasinosites.com/contact-us

We aim to respond to substantive queries within five working days.

9. Changes to this disclosure

We review this page at least once a year, and whenever our business model, the law, or the relevant codes of practice change in a way that affects what we tell you here. The “Last updated” date at the top of the page shows when it was last revised.