Part of the Imperium Network Solutions Group, Jackpot Luck hit the market back in 2014, and despite having one of the most uninspiring games in iGaming, proceeded to find itself a fair level of success.
However, a lot has changed in the last few years, mainly, there are a great many more sites now than they were then, and it is not as easy to crack the market now (not that it was that simple back then!) so Jackpot Luck needs to work hard to maintain its position.
We’ve seen it happen with numerous sites that arrived over the last few years, they found some initial popularity, tried to ride the wave with minimal effort, and crashed and burned very quickly.
If Jackpot Luck is to avoid joining that accursed list of unfortunate casino sites, it has to put a shift in, making sure that its design, content, and customer service are of the highest order, so they can compete with the big names in the industry.
Is this something that jackpot Luck appears capable of? Or is this just another scalp that will soon be claimed by the rapidly growing online casino industry?
Taking your first look at the design of the Jackpot Luck casino site is not likely to fill you with confidence that this is a site which is working hard to stay afloat, as it feels like very little care or effort has gone anywhere near the design concept, or its execution.
The logo looks like it could’ve been taken from a Christmas cracker, or perhaps a 1980s seaside arcade, and the rest of the site doesn’t look any better. The effort here might have been to create a site that felt retro and old-school, but instead this just feels outdated and old-fashioned, and not the kind of site that is likely to tempt you in on first glance.
Navigation is simple enough, which is nice, but in the grand scheme makes very little difference, as excellent navigation is literally the least players expect from an online casino in the modern era.
Aside from that, there’s very little to get excited about here.
It would take a truly incredible selection of games on offer for Jackpot Luck to be able to undo the initial damage done by its design, and the choice they have doesn’t even come close.
That isn’t to say that there is nothing here, or that the games are bad, titles from 1X2 Network, BetSoft, Leander Games, NetEnt, NextGen Gaming, NYX Gaming, Quickspin, and White Hat Gaming mean that there’s some good games here, and a fair few excellent ones.
But if you take a second to compare that list of software developers, and therefore the list of games, that are available at Jackpot Luck with those at any high-profile casino, you will quickly see how inferior the choice here looks.
There’s a decent collection of slots and table and card games, and as the name suggests, some jackpot titles too, but it isn’t close to enough to stand out in any way.
Jackpot Luck isn’t a bad casino, it would be more interesting if it was, it is just average, and dull, and frankly not worth your time.