By 
PlayOJO has made its way to the top of the pile of online casino sites in a startlingly short space of times, cleaning up in awards season in its first year in the industry.A large reason for the casino’s success in such a competitive market is the constant mission to evolve and improve, which has been proven yet again after an agreement was signed between PlayOJO and BetGenius to optimise the former’s personal retention campaigns.
What is the campaign?
The campaign (which follows on from a year-long acquisition campaign using Betgenius’ services) and its intentions were explained by PlayOJO’s Head of Digital, Samit Dutta:“In the last year we have grown from new kid on the block to an established brand fighting for a top five share of voice in the UK. We’ve done this by understanding the importance of retention and really caring about getting our customers to engage more with PlayOJO.“We pride ourselves in being an innovator and that is why we were keen to work with BetGenius to build industry-leading personalisation, interrogating the data available to build actionable segments and deliver dynamic ads. With all the clutter in the digital marketing landscape, it’s important to stand out and serving contextually relevant advertising gives us the cut through we need.”
Pioneering
Adding to Dutta’s comments, Josh Linforth, Business Development Director of Digital Marketing at BetGenius, said:“PlayOJO is a pioneering operator which understands that relevant, targeted messaging is now a prerequisite for retaining and driving maximum lifetime value from casino customers.”It is clear that PlayOJO will not be resting on its laurels despite their rapid success in the industry, which this agreement with BetGenius likely to ultimately be just one of many big steps forward for the popular online casino site.