The online gambling world is becoming ore connected as operators who have found success in one part of the industry are becoming increasingly likely to branch out into another branch of the iGaming tree.One of the most frequent forms this connection takes is online casino brands stepping into the sports betting world, and LeoVegas is the latest big name to do so with the launch of their UK facing sports betting brand, suitable called BetUK.
Global brand strategy
Speaking of the launch, Gustaf Hagman, CEO of the LeoVegas Group:“Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy.“The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus.“BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth.”
Swansea City
BetUK may be one of the newest brands to enter the sports betting world, but they have already secured a sponsorship deal as the official kit sponsor of Swansea City AFC.As an online casino brand, LeoVegas has gone from strength to strength thanks to their excellent gameplay options, well reputed customer service, and catchy television advertising campaigns.Being a unicorn, the name for a start-up that is worth more than $1 billion, LeoVegas certainly seems to have the Midas touch, and it’s safe to assume that their sports betting brand will find swift popularity with sportsbook players in the UK.