In the ever-changing world of the online gambling business, operators are becoming increasingly vigil in terms of compliance implemented by the UK Gambling Commission.Third party affiliates have caused some of the biggest UK operators to receive fines over non-compliant advertising of their brands, leading to hefty fines being issued by the regulator.
Bet365 are the latest company to use the GIG Comply software which can monitor over 30,000 pages on the internet per day, making sure affiliates advertising their brand are fully compliant with the regularly updated marketing compliance.Chief Operations Officer at GiG said, “ We are pleased to have signed Bet365, one of the leaders in the gambling industry, to GiG Compliance screening tool and to support them in their marketing compliance.“ It’s great to know we share the same aspirations for a safe and trusted environment. GiG Comply will support Bet365 to keep compliance oversight and to be in control of affiliate activities, ensuring fair and fun iGaming for all.”
Taking Pressure Off Staff
The software will enable Bet365 to check affiliates are fully compliant while advertising their product. Bet365 can monitor the presence of notable terms, or lack of notable terms being displayed, images and links, with age-gated games and red code words are not visible near any promotion attached to their brand.The new GiG Comply software will take the stress away from the team at Bet365, they have been manually checking compliance with third party advertisers, thus strengthening Bet365’s ongoing strategy in maintaining compliance in this ever-changing business.