Tau Marketing Services (TMS) is an interesting creature, while not necessarily the first name one thinks of when it comes to operators in the world of iGaming, TMS are capable for some immensely popular casino and bingo site releases in recent years.
Arcade Spins, Atlantic Spins, Hunky Bingo, Island Jackpots, Kaiser Slots, Kozmo Bingo, and Queen Bee Bingo are just a few of the TMS sites that have made an impact recently.
One of the most recent additions to this growing portfolio is Jaak Casino. Licensed by the Malta Gaming Authority (MGA) and UK Gambling Commission (UKGC) Jaak Casino enters the market with the usual swagger and confidence of a TMS site, but can it back that up?
The online casino industry is one of the most competitive in the world, and while Tau have impressed with sites so far, they are yet to have released that heavy hitter that can battle it out with the giants of the industry.
If Jaak Casino is going to achieve that status, it’s going to take a lot, is this online casino capable?
Design and theme
There is nothing wrong with simplicity when it’s done right, and Jaak Casino certainly gets it right in terms of design, although it does beg the question, has it gone too simple?
A black and white colour scheme lends an elegant and sophisticated look to the site (which is somewhat counteracted by the ridiculous font in the logo, but we can look past that).
Navigation is simple, with various thumbnails offering instant access to popular games, and all game categories, promotions, and information on the site clearly marked and simple to get to.
However, the black and white here might be a little too much, while little touches of yellow add splashes of colour to the site, this only serves to remind us of how much colour there isn’t everywhere else.
This isn’t a bad looking site, it’s very classy, but it doesn’t feel like an online casino, it lacks that sense of excitement, of anticipation, and that’s a shame.
A design that would be perfect for a more corporate environment, Jaak Casino doesn’t exactly scream fun and entertaining, nor does it look good enough to be an option for those who take their gaming more seriously.
It feels more like Jaak Casino is being positioned for the middle of the pack as opposed to taking a run at the top of the pile, and that’s fair enough, it also lends itself to the games on offer.
With titles at Jaak Casino coming from the likes of 1X2 Network, Ainsworth, BetSoft Gaming, Blueprint Gaming, BG, Booongo, ELK Studios, Evolution, GameART, Habanero, Inspired Gaming, iSoftBet, NetEnt, NextGen Gaming, NeoGames, PariPlay, Play'n GO, Playson, Pragmatic Play, Microgaming, Realistic Games, SG Digital, and Thunderkick, there are over 400 games to find here, ensuring something for everyone.
Yes, it’s true that there are high profile sites that offer a far wider range (and number) of games, but that doesn’t feel like what Jaak Casino is trying to be here.
The design needs to be a little more playful, Jaak Casino is a perfect site for the hobbyist, but its design makes it seem embarrassed of that fact. A touch more colour, and this could be a very good online casino.