The recent merger between Paddy Power and Betfair has come at some cost to employees of Paddy Power. It’s thought that significant numbers of staff will lose their jobs because they are no longer needed by the new betting giant.
Office closure
Paddy Power had employed people at a site on the Isle of Man up until recently. The collaboration with Betfair has resulted in the office being closed altogether. The Isle of Man Examiner reported that at least 10 people have lost their jobs.All the activities that were performed by Paddy Power staff in the Isle of Man will now be completed by employees in Malta. The move is part of the new overall strategy of streamlining the organisation for greater efficiency and better profit margins. This strategy includes a plan to reduce the number of staff by 10%.
‘Clearout’
In the UK, Paddy Power has said goodbye to some of their marketing employees. This has understandably created resentment, with one member of staff referring to the cuts as a ‘clearout’ – this according to Campaign Live, who report on developments in marketing within the UK. The merger between Paddy Power and Betfair was valued at £5 billion, and the scale of the collaboration has meant that major changes were almost inevitable. Paddy Power’s Chief Marketing Officer was Gav Thompson, and he was forced out by the merger. His replacement was Jonathan Devitt of Betfair, who took up the reins in March this year. In the aftermath of Thompson’s departure, many others followed suit in a controversial streamlining operation.Last month, it was announced that the betting giant will be working with two media and advertising organisations: MediaCom and Lucky Generals. Both companies are considered to be industry experts, and are being trusted to lead the new gambling kings into unprecedented levels of success.