It seems that within the world of online gambling, mergers are the “in thing” of the moment. As a means to serve customers better, various big names have joined forces to become “superbrands”. However, as many will attest, while a merger may look good on paper, for most it proves to be a complicated affair that can often end in tears. Bucking this trend, following a rocky start, it looks Paddy Power-Betfair has turned a corner, showcasing robust growth for Q1 2016.
Four core brands
What is driving Paddy Power-Betfair forward is its four core brands, which have turned around 16% year-on-year growth. It is these figures that are reminding the rest of the industry that this is one merger that is here to stay.Taking on board the reported percentages, it has resulted in total revenues for Q1 hitting a staggering €429.2 million/$493.9 million/£339 million, which has arguably come about through the new streamlined operation that the “superbrand” presents. 
Helping Paddy Power-Betfair push on is its online revenue, which is seemingly outstripping the competition. The current model offers games from TVG, Sportsbet, and of course Betfair and Paddy Power. The games on display really are resonating with players, along with the sportsbook betting markets.
The future’s bright
For Paddy Power-Betfair, the future looks bright if Q1 2016 is anything to go by. Speaking on what the future holds, Breon Corcoran (Paddy Power-Betfair CEO) believes that Euro 2016 will be key, along with the need to maintain clear and driven leadership, “The post-merger integration is on-track; a strong leadership team is in place and restructuring of the business has commenced.”Proving that they are indeed made of stern stuff, Paddy Power-Betfair has shown that the decision to merge was clearly a wise one in preserving the future of both brands long into the future.