OpenBet, one of the most prominent providers of sports betting software, has announced a new partnership with Featurespace. This would appear to be a shrewd move, as Featurespace are considered industry leaders with regards to analytics in the sports betting arena.
What does the partnership mean?
The new collaboration between OpenBet and Featurespace will mean that OpenBet customers will be able to use the ARIC engine. The ARIC engine is one of Featurespace’s main USPs, and it will help sports betting providers to understand the world of online sports games better – and to provide a more comprehensive service for customers.
The ARIC engine
The ARIC engine facilitates searches within sports betting facilities in real time. Providers can use this feature to search for behaviour that is out of the ordinary. These searches can be used to find evidence of fraud, and to help providers to comply with all the regulations relating to online sports betting.
Featurespace
Featurespace is a highly innovative organisation that is the brainchild of a group from Cambridge University, one of the most highly respected institutions of higher education in the world. The group came from Cambridge’s engineering department, and is directly attributable to two creators: Professor Bill Fitzgerald and Dave Excell. These two founders of Featurespace are viewed as global experts on applied statistics – so the success of the company is far from surprising.
The ARIC engine and OpenBet
The new partnership between Featurespace and OpenBet will result in the ARIC engine featuring in OpenBet’s activity feeds. This will allow companies that work with OpenBet can get information on players as they interact with their sites, live. These companies will then have greater control over their betting sites, and will be better equipped to protect themselves and their players.Jeremy Thompson-Hill of OpenBet has said that Featurespace has ‘the most advanced solution on the market’. Featurespace are ‘proud’ to be able to provide ‘a leading market edge’.