The newest app from the Gala Coral team, the Coral Vegas gaming app, has been launched, and to promote this release, Gala Coral are embarking on one of the biggest multi-channel advertising campaigns they’ve ever had, and they’ve called in the big guns to help out too!The campaign, which is called ‘Electrifying’, will be rolled out across a period of three months and will feature a new animated character.
Electric Tiger
The new Gala Coral character who will feature in the adverts, the first of which aired for the first time on Sky Sports 1 last night (September 12th, 2016) is called Electric Tiger, and was created by the Moving Picture Company, who are the same people who designed Shere Khan for the recent Jungle Book film.The concept itself was designed by Newcastle based Cravens, who are also at the forefront of the industry, it is clear that Gala Coral are not holding back with this campaign! 
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It is clear that there is a lot of pride in the advert, before the debut of the first 40 second commercial last night, Paul Corson, head of advertising for Coral said:“This stylish new TV ad, featuring the elusive ‘Electric Tiger’ illustrates the app’s slick design and performance. Coral Vegas will be our primary casino product on mobile, offering the best and most popular games from our online and retail catalogues as well as a constant pipeline of new and exclusive games developed by our in-house studio.”Phil Coverdale, MD of Cravens, echoed his sentiments: “Collaborating with Coral and MPC, we believe we’ve created a campaign announcing a new presence in the online casino market that’s impossible to ignore.”The adverts will be shown on multiple television channels, as well as online and in cinemas over the coming months.