The man with all the belts, the unified heavyweight champion, Anthony Joshua, holder of the IBF, WBA, and WBO heavyweight titles and generally accepted as one of, if not the best heavyweight boxer in the world today, has signed a one-year deal to become Global Brand Ambassador for UK bookmaker William Hill.The 23-year-old, who is unbeaten in 23 fights, is expected to help William Hill develop its global presence, especially after they recently made big moves into the newly legalised and regulated US sports betting market.
Ideal fit
William Hill previously sponsored the heavyweight via a Matchroom Boxing agreement, so it makes sense that Joshua is who they would choose as their Ambassador, especially considering how recognisable the talented pugilist has become around the world.“AJ is the ideal fit for the role” said CEO of William Hill, Philip Bowcock, adding:“We believe he will help us grow and energize our brand as we join him on his journey to become the undisputed heavyweight champion of the world.”
DAZN
Promoter Eddie Hearn has more than the usual incentives to be behind this new deal as well, as it puts increased attention on Joshua in the run up to his highly anticipated clash with Alexander Povetkin on September 22nd (2018).Hearn is using this fight to launch his one all-sports streaming service named DAZN, and even more global attention on Joshua in the run up to the fight, thanks to is new role with William Hill, is only going to help this plan.Not only will this benefit Hearn, it is likely to benefit Joshua and William Hill as well, as an increased global presence will be good for all involved, making this a win-win-win deal, and one which all parties must be very happy with!