Now, when it comes to originality, we don’t expect much from Nektan by this point, which is why it was no surprise to any of us to discover that the less than unique brand PlayUK was another of the many lacklustre attempts at new brands that Nektan have made an effort at this year.
This is a platform that has become nothing short of a parody of itself over the years, releasing countless sites that are, for all intents and purposes, exactly the same as each other, with the absolute least amount of effort put into differentiating them from each other using names, logos, and, well, that’s about it really.
However, there’s something different about PlayUK, something we never thought we’d see. This site does not just look like a clone of everything that came before it.
What it does look like we’ll get into, because it’s not, in and of itself, deserving of too much credit, but at this point, anything that feels even remotely different is a huge treat from Nektan!
So, is PlayUK the sign of things to come for this developer? Have they chosen to draw the line however many hundreds of near identical sites they’ve released to this point, and actually chosen to go in a new direction? And if so, does this mean that PlayUK is simply the first in a new list of online casino sites that will look exactly the same as each other?
Design and theme
The design is different, as stated, and that is in itself a cause of great excitement, but it is also important to remember to not reward a fish for swimming, it’s what fish do.
In the same way, an operator of online casino sites finally creating an online casino site that isn’t just a clone of the one before is not something to be rewarded over, it’s just what they’re supposed to do.
Add to that, the fact that Nektan’s badly thought out addition of having the site call after you if you go to a different tab on your browser, imploring you to come back, something that is less than conducive with the iGaming’s increasing attention on the protection of vulnerable gamblers, and this isn’t exactly the point that Nektan have saved themselves.
The design isn’t great either, which doesn’t help. A blue, yellow, and white colour scheme with an uncomfortable looking model holding some playing cards, with the traditional thumbnails on the homepage, it does very little to excite.
PlayUK may have a design that doesn’t look like other Nektan sites, but unfortunately, it does look like hundreds of other online casinos, most of which do a better job of the design.
While in terms of design, layout, customer service, and many other factors, Nektan have never performed particularly well, the choice of games available at their sites has always gone a fair distance in making up for that, and it’s no different here either.
Titles from a range of software developers that includes, but is not limited to 1X2 Network, Aristocrat Gaming, Big Time Gaming, Blueprint Gaming, Core Gaming, edict egaming, ELK Studios, Evolution, Extreme Live Gaming, Felt, Gamevy, IGT, IWG, Microgaming, Nektan, NetEnt, NextGen Gaming, Realistic Games, Red Tiger Gaming, SG Digital, SG Gaming, and Williams Interactive means that you will not struggle for choice here.
If you are a player who is entirely game oriented then it is possible that PlayUK will give you everything you’re looking for, but if you expect anything else from your online casinos, then it’s probably worth going somewhere else, there’s a lot of choice!