Genesis Global Limited is an operator who have been quietly building an impressive portfolio of online casino sites over recent years, making quiet waves that are slowly getting louder thanks to top quality online casino sites like Casino Cruise, Genesis Casino, and Spinit Casino.
One of the newest offerings from the operator is Casino Joy, a site that looks to capitalise on the growing popularity of the operator and make a bigger splash.
However, with a few different casinos under the belt of Genesis by this point, it’s getting to that stage where maybe it’s a little harder to make an impact, because bringing something different to the table becomes more complex the more times you do it.
Genesis Global sites offering the same selection of games isn’t necessarily a bad thing, but it does mean that the pressure on the operator, and on Casino Joy to bring something fresh and exciting in terms of design and other content is of the utmost importance.
But can Casino Joy continue this strong first impression?
Design and theme
From the first look you have at the Casino Joy site, it’s fair to assume that the answer to the question above is, almost definitely, no.
The colour scheme at Casino Joy is what could be diplomatically referred to as an acquired taste, with a blue and pink colour scheme that is, assumedly, supposed to represent joy, and probably does to some.
This candy floss coloured design concept is likely to turn off a lot of players, and the lack of particularly attractive design is likely to lose a fair few more.
The banner across the top of the page is less impressive than Casino Joy’s network siblings, while passing that banner sees nothing but a white background for the rest of the site.
While this subtle background does offer the ability for the thumbnails on the homepage to provide the artwork, it doesn’t feel like enough.
Those thumbnails do work with the ease of navigation here, which is present throughout as it tends to be at Genesis Global sites, but it simply isn’t enough.
Casino Joy can’t stand out against the sites on its own network when it comes to design, so it has little chance of competing with the wider industry.
As mentioned above, the games collection is the same at all Genesis Global Limited casinos, which is a bit of a shame, because if it was unique to Casino Joy, it would be fairly impressive.
Well over 1,000 games is, in itself, a strong number, but the problem that Casino Joy and its siblings have is in the selection of developers.
ELK Studios, Evolution, NetEnt, NextGen Gaming, Play'n GO, Microgaming, Quickspin, SG Digital, Thunderkick, and Yggdrasil provide the games here, and while this is a list of unquestionably some of the very best, there simply is not enough of them.
With a few big names missing, and almost all up and coming developers not being present, the number of games here is let down by the lack of variety within them.
It’s very possible that you won’t find the games you’re looking for, and also unlikely you will find anything fresh or new in the portfolio here, leaving Casino Joy to be nothing more than a disappointment.