It’s surprising how many online casinos have opted to theme themselves around Great Britain, and less surprising that not too many of them have found much success doing it.
It’s always strange when a casino has a country as its design concept because it immediately gives a sense that players from other countries are not welcome.
It isn’t like using Vegas, which has clear gambling ties, or New York, which is a regular theme for many things, in fact, if the theme here was London it would be fine, but the UK as a whole makes it feel a little segregated.
bCasino is, at this point, only available to UK players, which certainly helps, but if there is any intention to move into other jurisdictions, something that the majority of online casinos attempt to do at some point, then the theme may become a problem.
That being said, All British Casino has proven that its possible to find popularity amongst players with this theme, but the question is, is there room for another?
bCasino is a new site, and finds itself, like all new sites, needing to battle for a position in one of the most competitive industries in the world, which is no easy task, regardless of your design concept.
Does bCasino have what it takes to be one of those rare sites that manages to find its place in the market?
Design and theme
London may have been a more sensible theme for this online casino, as all the landmarks used within the artwork here are those synonymous with England’s capital city.
The houses of parliament, the Elizabeth Tower which houses Big Ben, London buses, and more can be seen in scrolling images in the background of the site, which unsurprisingly has a red and white colour scheme, as England seems to be the part of the UK that the site is focused on.
You’ll also see roulette tables and other random casino related images appearing in the images mentioned above.
Past that there isn’t much to discuss, scroll down the page further and you’ll find a black and white background with a faded image of London placed behind the traditional thumbnails that allow quick access to games without needing to search through the options.
Navigation is, on the whole, simple here, there are no complaints to be found. In fact, there’s not much negative to say on the design here at all, apart from the fact that it is more than a little dull.
There was a point in time when brand-new online casinos were shown a certain level of patience by their prospective players when it came to the games on offer, but that time has passed, and any site looking to succeed now has to immediately offer a wide range of gaming options.
Clearly aware of this necessity, bCasino offers an impressive selection of games from an interesting mix of software developers that includes Ainsworth, ELK Studios, Extreme Live Gaming, Nektan, NetEnt, NextGen Gaming, Play'n GO, Playson, and SG Digital.
A number of video slots can be found, from classics to recently released titles, and table and card game fans will enjoy the wide selection of live dealer games, as well as many AI forms of your favourite table games.
The games on offer at bCasino do a good job of making up for the somewhat lacklustre design work, which is definitely a good thing, but is it enough to make this site competitive?
If bCasino stays exclusively in the British market, then it may find that it has a decent level of success, but that is unlikely to be replicated anywhere else.