William Hill is arguably the most recognisable name in sports betting in the UK, and has been for the best part of a century.
It was thought by many that as the world of sports betting, along with the casino market, made waves in the online world, William Hill would be at the forefront of that revolution, but this was not how it ultimately went.
William Hill struggled immensely with the online market, even a partnership with Playtech couldn’t help the company adapt, and this led to some intense difficulties within the profit margins of the company. Several failed takeovers and buy-out attempts by companies including 888 Holdings haven’t helped any with the reputation of William Hill, and left the company floundering, especially in the online market.
However, William Hill has taken note of these struggles, and so far in 2017 there has been noticeable changes made to the site and to its online presence in general, and the site undoubtedly feels different.
William hill offers a range of online services, all connected within one site, but all functioning as individual sites in their own right, these sites include Casino, Live Casino, Games, Scratchcards, and more. However, it is the sports offering that matters the most, as it is sports betting that helped William Hill make its name, and become the household name it now is.
Design and theme
If you know anything about William Hill’s branding, then it is highly likely that you are fully aware of how this site is likely to look, and it looks exactly like that.
The yellow and white logo and predominantly royal blue colour scheme that covers all William Hill brands and shops is repeated here, which is certainly not a bad thing.
When you have a brand, and a design concept that is so instantly recognisable, then changing that, especially on a site that offers sports betting, which is what the company is known for first and foremost, would be a frankly ridiculous decision.
Instead, what you get here is something that you immediately trust, the feel of the site brings to mind the William Hill brand that has been around for as long as most of us can remember, and that brings a reputation with it that’s hard to match.
Navigation is simple here to, with all bet types, including in-play bets, easy to find, and some nice promotions listed down the side of the homepage to let you know of the treats that are on offer.
At William Hill, you can bet on almost any sport you can think of, from Australian Rules football to UFC, from basketball to snooker, from handball to rugby league, and everything in between,
You can bet on in-play or in advance, and on many parts of a game, so if you like to make little bets on details that involve high level of research, then that’s available here, but if you’d rather just bet on the outcome of a few games without putting too much legwork on, that’s fine too.
It’s worth putting some attention to the casino options here as well, if you fancy a break from sports betting, you are on click away from a casino that offers titles from the likes of Amaya, Ash Gaming, Blueprint Gaming, IGT Interactive, Inspired Gaming, MIG, Microgaming, NetEnt, NextGen Gaming, NYX Gaming, OpenBet, Playtech, Realistic Games, Williams Interactive, and Yggdrasil.
It may have taken William Hill longer than expected to get to this point, but no longer is this a site that seems out of its depth in the online market.